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Kenneth E. Clow

11 published titles

Services marketing

(Contributor)

1 edition

  • ISBN: 0471180343
  • J. Wiley
  • 1998
  • Details

Integrated advertising, promotion, and marketing communication

1 edition

  • ISBN: 0130175781
  • Prentice Hall
  • 2002
  • Details

Integrated advertising, promotion & marketing communications

2 editions

  • ISBN: 0131405462
  • Pearson Prentice Hall
  • 2004
  • Details
  • ISBN: 0131866222
  • Pearson Prentice Hall
  • 2007
  • Details

Integrated advertising, promotion and marketing communications

1 edition

  • ISBN: 9780132382090
  • Pearson Prentice Hall
  • 2008
  • Details

Concise encyclopedia of professional services marketing

1 edition

  • ISBN: 9780203884713
  • Routledge
  • 2009
  • Details

Integrated advertising, promotion, and marketing communications

2 editions

  • ISBN: 9780138157371
  • Pearson Education
  • 2010
  • Details
  • ISBN: 9780273786986
  • Pearson
  • 2014
  • Details

Marketing management : a customer-oriented approach

1 edition

  • ISBN: 9781412963121
  • SAGE
  • 2010
  • Details

Concise encyclopedia of insurance terms

(Contributor)

1 edition

  • ISBN: 9780203851050
  • Routledge
  • 2010
  • Details

Cases in marketing management

(Contributor)

1 edition

  • ISBN: 9781412996037
  • SAGE
  • 2012
  • Details

Sports marketing

(Contributor)

1 edition

  • ISBN: 9780132135467
  • Pearson
  • 2013
  • Details

Essentials of marketing research : putting research into practice

1 edition

  • ISBN: 9781412991308
  • SAGE
  • 2013
  • Details

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