Integrated advertising, promotion, and marketing communication :: Kenneth E. Clow :: ISBN 0130175781 :: Prentice Hall 2002 :: OBNB, the Open British National Bibliography

Publication Data

Title Integrated advertising, promotion, and marketing communication
Author Kenneth E. Clow
Contributor Donald Baack
Publisher Prentice Hall
Publication date 2002
Publication location Upper Saddle River, N.J.
Language English

Descriptive Notes

One CD-ROM in pocket attached to inside back cover.

Topics

Communication in marketing
011293354

Catalogue Data

OBNB ID GBA213107
ISBN 10 0130175781
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 659.1

ISBD

P1053 xxvi, 638 p.
P1042 Includes bibliographical references and index.

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Integrated advertising, promotion, and marketing communication by Kenneth E. Clow. ISBN 0130175781. Published by Prentice Hall in 2002. Publication and catalogue information, links to buy online and reader comments.