Integrated advertising, promotion, and marketing communications :: Kenneth E. Clow :: ISBN 9780138157371 :: Pearson Education 2010 :: OBNB, the Open British National Bibliography

Publication Data

Title Integrated advertising, promotion, and marketing communications
Author Kenneth E. Clow
Contributor Donald Baack
Publisher Pearson Education
Publication date 2010
Publication location Harlow
Language English

Descriptive Notes

Previous ed.: Upper Saddle River, N.J.: Pearson Prentice Hall, 2007.
Text on inside cover.

Topics

Advertising
014916495

Catalogue Data

OBNB ID GBA920849
ISBN 10 0138157375
ISBN 13 9780138157371
Type BibliographicResource, Book
Dewey Classification 659.1

ISBD

P1008>4th 4th ed., Global ed.
P1053 478 p.
P1042 Includes bibliographical references and index.

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Integrated advertising, promotion, and marketing communications by Kenneth E. Clow. ISBN 9780138157371. Published by Pearson Education in 2010. Publication and catalogue information, links to buy online and reader comments.