Integrated advertising, promotion & marketing communications :: Kenneth E. Clow :: ISBN 0131866222 :: Pearson Prentice Hall 2007 :: OBNB, the Open British National Bibliography

Publication Data

Title Integrated advertising, promotion & marketing communications
Alternative Title Integrated advertising, promotion, and marketing communications
Author Kenneth E. Clow
Contributor Donald Baack
Publisher Pearson Prentice Hall
Publication date 2007
Publication location Upper Saddle River, NJ
Language English

Topics

Communication in marketing
013516692

Catalogue Data

OBNB ID GBA754721
ISBN 10 0131866222
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 659.1

ISBD

P1008>3rd 3rd ed.
P1053 xxiii, 515 p.
P1042 Includes bibliographical references and index.

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Integrated advertising, promotion & marketing communications by Kenneth E. Clow. ISBN 0131866222. Published by Pearson Prentice Hall in 2007. Publication and catalogue information, links to buy online and reader comments.