Introduction to visual marketing / Michel Wedel and Rik Pieters
Eye movements during reading, scene perception, visual search, and while looking at print advertisements / Keith Rayner and Monica S. Castelhano
Informativeness of eye movements for visual marketing: six cornerstones / Rik Pieters and Michel Wedel
The effect of selecting and ignoring on liking / Nader T. Tavassoli
Differentiating the pictorial element in advertising: a rhetorical perspective / Edward F. McQuarrie
Geometry in the marketplace / Eric Greenleaf and Priya Raghubir
Are visual perception biases hard-wired? / Priya Raghubir
Spatial perception research: an integrative review of length, area, volume, and number perception / Aradhna Krishna
Perhaps the store made you purchase it: toward an understanding of structural aspects of indoor shopping environments / Joan Meyers-Levy and Rui (Juliet) Zhu
Measuring the value of point-of-purchase marketing with commercial eye-tracking data / Pierre Chandon ... [et al.]
Images and preferences: a feelings-as-information analysis / Hyejeung Cho, Norbert Schwarz, and Hyunjin Song
Rethinking visual communication research: updating old constructs and considering new metaphors / Chris Janiszewski.
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Visual marketing : from attention to action. ISBN 9780805862928. Published by Lawrence Erlbaum in 2008. Publication and catalogue information, links to buy online and reader comments.
