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Best practice in market research : 30 visions for the future : a compilation of discussion papers, case studies and methodologies from ESOMAR : ESOMAR world research publication

Publication Data

Title Best practice in market research : 30 visions for the future : a compilation of discussion papers, case studies and methodologies from ESOMAR : ESOMAR world research publication
Contributors Peter Mouncey, Frank Wimmer
Publisher John Wiley
Publication date 2007
Publication location Chichester
Language English

Topics

013589812

Catalogue Data

OBNB ID GBA692028
ISBN 10 0470065273
ISBN 13 9780470065273
Type BibliographicResource, Book
Dewey Classification 658.83

ISBD

P1053 xxxv, 678 p .
P1042 Includes bibliographical references and index.

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Best practice in market research : 30 visions for the future : a compilation of discussion papers, case studies and methodologies from ESOMAR : ESOMAR world research publication. ISBN 9780470065273. Published by John Wiley in 2007. Publication and catalogue information, links to buy online and reader comments.