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The lessons of failure : cases and comments on consumer product innovation

Andrew Robertson

Publication Data

Title The lessons of failure : cases and comments on consumer product innovation
Author Andrew Robertson
Publisher Macdonald and Jane's
Publication date 1974
Publication location London
Language English

Topics

New products
Motivation research (Marketing)
008362321

Catalogue Data

OBNB ID GB7412339
ISBN 10 035604386X
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.800722

ISBD

P1053 vii,106p.
P1042 Bibliography: p.vii.

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The lessons of failure : cases and comments on consumer product innovation by Andrew Robertson. ISBN 035604386X. Published by Macdonald and Jane's in 1974. Publication and catalogue information, links to buy online and reader comments.

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