Building global biobrands : taking biotechnology to market :: Françoise Simon :: ISBN 074322244X :: Free Press 2003 :: OBNB, the Open British National Bibliography

Publication Data

Title Building global biobrands : taking biotechnology to market
Author Françoise Simon
Contributor Philip Kotler
Publisher Free Press
Publication date 2003
Publication location New York
Language English

Topics

Biotechnology industries
Biotechnology :: Marketing
007710629

Catalogue Data

OBNB ID GBA3W4595
ISBN 10 074322244X
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 660.60688

ISBD

P1053 xv, 336 p.
P1042 Includes bibliographical references (p. 293-310) and index.

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Building global biobrands : taking biotechnology to market by Françoise Simon. ISBN 074322244X. Published by Free Press in 2003. Publication and catalogue information, links to buy online and reader comments.