The myth of excellence : why great companies never try to be the best at everything :: Frederick A. Crawford :: ISBN 0609608207 :: Random House International 2001 :: OBNB, the Open British National Bibliography

Publication Data

Title The myth of excellence : why great companies never try to be the best at everything
Author Frederick A. Crawford
Contributor Ryan Mathews
Publisher Random House International
Publication date 2001
Publication location New York
Language English

Topics

Marketing research :: Case studies
Consumer behavior :: Case studies
United States

Catalogue Data

OBNB ID GBA1V9442
ISBN 10 0609608207
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.834

ISBD

P1008>1st 1st ed.
P1053 xviii, 251 p.
P1042 Includes bibliographical references (p. 239-241) and index.

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The myth of excellence : why great companies never try to be the best at everything by Frederick A. Crawford. ISBN 0609608207. Published by Random House International in 2001. Publication and catalogue information, links to buy online and reader comments.