Chapter 1: An Introduction to McDonaldization
McDonald’s as an American and a Global Icon
The Long Arm of McDonaldization
The Dimensions of McDonaldization
A Critique of McDonaldization: The Irrationality of Rationality
Illustrating the Dimensions of MCDonaldization: The Case of IKEA
The Advantages of McDonaldization
What Isn’t McDonaldized?
A Look Ahead
Chapter 2: The Past, Present, and Future of McDonaldization
Bureaucratization: Making Life More Rational
The Holocaust: Mass-Produced Death
Scientific Management: Finding the One Best Way
The Assembly Line: Turning Workers Into Robots
Levittown: Putting Up Houses—”Boom, Boom, Boom”
Shopping Centers: Malling America
McDonald’s: Creating the “Fast-Food Factory”
McDonaldization and Contemporary Social Changes
DELETE
Chapter 3: Efficiency and Calculability: Consumers 1
Efficiency: Drive-Throughs and Finger Foods
Calculability: Big Macs and Little Chips
Chapter 4: Predictability and Control: Consumers 2
Predictability: It Never Rains on Those Little Houses on the Hillside
Control: Human and Nonhuman Robots
Chapter 5: Efficiency and Calculability: McJobs and Other McDonaldized Occupations 1
McJobs and the Dimensions of McDonaldization
Efficiency: It’s a Fetish
Calculability: Zeal for Speed
Chapter 6: Predictability and Control: McJobs and Other McDonaldized Occupations 2
Predictability: Scripting and Controlling Employees
Control: Even Pilots Aren’t in Control
Chapter 7: The Irrationality of Rationality
Inefficiency: Long Lines at the Checkout
High Cost: Better Off at Home
False Friendliness: “Hi, George”
Disenchantment: Where’s the Magic?
Health and Environmental Hazards: A Day’s Calories in One Fast-Food Meal
Homogenization: It’s No Different in Paris
Dehumanization: Getting Hosed at “Troff 'n' Brew”
Dehumanized Death: Dying Amidst Machines and Strangers
The Irrationalities of McJobs: Just Hand the Bag Out
Chapter 8: Dealing With McDonaldization
Creating “Reasonable” Alternatives: Sometimes You Really Do Have to Break the Rules
Fighting Back Collectively: Saving Hearts, Minds, Taste Buds, and the Piazza di Spagna
Coping Individually: “Skunk Works,” Blindfolded Children, and Fantasy Worlds
Some Concluding Thoughts on Dealing With McDonaldization
Chapter 9: Globalization and the Possibility of the DeMcDonaldization of Society?
Globalization and McDonaldization
The DeMcDonaldization of Society
The Internet and DeMcDonaldization
DeMcDonaldizing the Web?
OBNB doesn't sell books, but you may be able to find a copy at one of these websites:
The McDonaldization of Society by George Ritzer. ISBN 9781483358956. Published by SAGE in 2015. Publication and catalogue information, links to buy online and reader comments.
