Strategic marketing for non-profit organisations :: Alan R. Andreasen :: ISBN 9781292042749 :: Pearson Education 2014 :: OBNB, the Open British National Bibliography

Publication Data

Title Strategic marketing for non-profit organisations
Author Alan R. Andreasen
Contributor Philip Kotler
Publisher Pearson Education
Publication date 2014
Publication location Harlow
Language English

Descriptive Notes

Previous edition: 2008.

Topics

Nonprofit organizations :: Marketing
Strategic planning

Catalogue Data

OBNB ID GBB467206
ISBN 10 1292042745
ISBN 13 9781292042749
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1008>Seventh Seventh edition. Pearson new international edition
P1053 ii, 470 pages
P1042 Includes bibliographical references and index.

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Strategic marketing for non-profit organisations by Alan R. Andreasen. ISBN 9781292042749. Published by Pearson Education in 2014. Publication and catalogue information, links to buy online and reader comments.