The Chartered Institute of Marketing Professional Diploma in Marketing, valid for assessments up to September 2013

Publication Data

• Title The Chartered Institute of Marketing Professional Diploma in Marketing, valid for assessments up to September 2013
• Alternative Title CIM Professional Diploma in Marketing, valid for assessments up to September 2013
• Contributor BPP Learning Media
• Publisher BPP Learning Media
• Publication date 0000
• Publication location London
• Volumes 6

Descriptive Notes

Includes indexes.

Contents

Assessment workbook (covers: The marketing planning process, Delivering customer value through marketing, Managing marketing and Project management in marketing)
Passcards (covers exam-assessed unit: Delivering customer value through marketing)
Study text: Delivering customer value through marketing
Study text: Managing marketing
Study text: Project management in marketing
Study text: The marketing planning process.

Topics

• Chartered Institute of Marketing :: Examinations :: Study guides
• Marketing :: Examinations :: Study guides
• 016431950

The Chartered Institute of Marketing Professional Diploma in Marketing, valid for assessments up to September 2013. ISBN 9781445391458. Published by BPP Learning Media. Publication and catalogue information, links to buy online and reader comments.