Know your gig
The I-D-E-A principles
Be interested, not just interesting
Diversifying the hunt
Mastering the habits of the hunt
Idea flow is critical
Create great conversations.
The idea hunter : how to find the best ideas and make them happen by Andrew C. Boynton. ISBN 9780470767764. Published by Jossey-Bass in 2011. Publication and catalogue information, links to buy online and reader comments.