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The branded mind : what neuroscience really tells us about the puzzle of the brain and the brand

Erik Du Plessis

Publication Data

Title The branded mind : what neuroscience really tells us about the puzzle of the brain and the brand
Author Erik Du Plessis
Publisher Kogan Page
Publication date 2011
Publication location London
Language English

Topics

Neuromarketing
Advertising :: Psychological aspects
Marketing :: Psychological aspects
015659463

Catalogue Data

OBNB ID GBB0B6531
ISBN 10 074946125X
ISBN 13 9780749462987
Type BibliographicResource, Book
Dewey Classification 658.8342

ISBD

P1053 xvii, 251 p.
P1042 Includes bibliographical references (p. [245]-246) and index.

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The branded mind : what neuroscience really tells us about the puzzle of the brain and the brand by Erik Du Plessis. ISBN 9780749462987. Published by Kogan Page in 2011. Publication and catalogue information, links to buy online and reader comments.