Marketing metrics : the definitive guide to measuring marketing performance

Publication Data

• Title Marketing metrics : the definitive guide to measuring marketing performance
• Contributor Paul Farris
• Publisher FT Press
• Publication date 2010
• Publication location Upper Saddle River, N.J.
• Language English

Descriptive Notes

Rev. ed. of: Marketing metrics : 50+ metrics every executive should master. 2006.

Contents

Introduction
Share of hearts, minds, and markets
Margins and profits
Product and portfolio management
Customer profitability
Sales force and channel management
Pricing strategy
Promotion
Advertising media and web metrics
Marketing and finance
The marketing metrics X-ray
System of metrics.

Topics

• Marketing research
• 015565442

Marketing metrics : the definitive guide to measuring marketing performance. ISBN 9780137058297. Published by FT Press in 2010. Publication and catalogue information, links to buy online and reader comments.