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Marketing 3.0 : from products to customers to the human spirit

Philip Kotler

Publication Data

Title Marketing 3.0 : from products to customers to the human spirit
Author Philip Kotler
Contributors Hermawan Kartajaya, Iwan Setiawan
Publisher Wiley
Publication date 2010
Publication location Hoboken, N.J.
Language English

Topics

015478731

Catalogue Data

OBNB ID GBB011772
ISBN 10 0470598824
ISBN 13 9780470598825
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1053 xv, 188 p.
P1042 Includes bibliographical references and index.

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Marketing 3.0 : from products to customers to the human spirit by Philip Kotler. ISBN 9780470598825. Published by Wiley in 2010. Publication and catalogue information, links to buy online and reader comments.

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