Marketing for hospitality and tourism :: Philip Kotler :: ISBN 9780132453134 :: Pearson 2010 :: OBNB, the Open British National Bibliography

Publication Data

Title Marketing for hospitality and tourism
Author Philip Kotler
Contributors John Bowen, James C. Makens
Publisher Pearson
Publication date 2010
Publication location Boston
Language English

Descriptive Notes

Previous ed.: 2006.
On cover: "International edition."

Topics

Hospitality industry :: Marketing
Tourism :: Marketing
Hospitality industry :: Marketing :: Case studies
015306024

Catalogue Data

OBNB ID GBA966174
ISBN 10 0132453134
ISBN 13 9780132453134
Type BibliographicResource, Book
Dewey Classification 647.940688

ISBD

P1008>International International ed., 5th ed.
P1053 xxiii, 683 p.
P1042 Includes bibliographical references and index.

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Marketing for hospitality and tourism by Philip Kotler. ISBN 9780132453134. Published by Pearson in 2010. Publication and catalogue information, links to buy online and reader comments.