Perspectives on branding :: Jason I. Miletsky :: ISBN 9781598638721 :: Course Learning 2009 :: OBNB, the Open British National Bibliography

Publication Data

Title Perspectives on branding
Author Jason I. Miletsky
Contributor Genevieve Smith
Publisher Course Learning
Publication date 2009
Publication location Boston, Mass.
Language English

Descriptive Notes

Includes index.

Topics

Branding (Marketing)
Brand name products
Branding (Marketing) :: Case studies
014932975

Catalogue Data

OBNB ID GBA928792
ISBN 10 1598638726
ISBN 13 9781598638721
Type BibliographicResource, Book
Dewey Classification 658.827

ISBD

P1053 xvi, 276 p.

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Perspectives on branding by Jason I. Miletsky. ISBN 9781598638721. Published by Course Learning in 2009. Publication and catalogue information, links to buy online and reader comments.