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As heard on TV : popular music in advertising
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As heard on TV : popular music in advertising

Bethany Klein

Publication Data

Contents

As heard on TV : the marriage of popular music and advertising
Selling revolution : the role of authorship in music licensing
Commercial art : advertising as an artistic vehicle for music placement
"The new radio" : music licensing as a response to industry woe
In perfect harmony : popular music and cola advertising
Taming rebellion : advertising's control over meaning
Negotiating the future of popular music in advertising.

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As heard on TV : popular music in advertising by Bethany Klein. ISBN 9780754666653. Published by Ashgate in 2009. Publication and catalogue information, links to buy online and reader comments.

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