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Marketing champions : practical strategies for improving marketing's power, influence, and business impact

Roy A. Young

Publication Data

Title Marketing champions : practical strategies for improving marketing's power, influence, and business impact
Author Roy A. Young
Contributors Allen M. Weiss, David W. Stewart
Publisher Wiley
Publication date 2006
Publication location Hoboken, N.J.
Language English

Descriptive Notes

Includes index.

Topics

013606312

Catalogue Data

OBNB ID GBA697727
ISBN 10 0471744956
ISBN 13 9780471744955
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1053 xviii, 270 p.

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Marketing champions : practical strategies for improving marketing's power, influence, and business impact by Roy A. Young. ISBN 9780471744955. Published by Wiley in 2006. Publication and catalogue information, links to buy online and reader comments.