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Marketing in a nutshell : key concepts for non-specialists

Mike Meldrum

Publication Data

Title Marketing in a nutshell : key concepts for non-specialists
Author Mike Meldrum
Contributor Malcolm McDonald
Publisher Elsevier Butterworth-Heinemann
Publication date 2007
Publication location Amsterdam
Language English

Descriptive Notes

Includes index.

Topics

013572973

Catalogue Data

OBNB ID GBA685926
ISBN 10 0750681330
ISBN 13 9780750681339
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1053 x, 294 p.

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Marketing in a nutshell : key concepts for non-specialists by Mike Meldrum. ISBN 9780750681339. Published by Elsevier Butterworth-Heinemann in 2007. Publication and catalogue information, links to buy online and reader comments.

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