Trust and power : consumers, the modern corporation, and the making of the United States automobile market

Publication Data

• Title Trust and power : consumers, the modern corporation, and the making of the United States automobile market
• Author Sally H. Clarke
• Publisher Cambridge University Press
• Publication date 2007
• Publication location Cambridge
• Language English

Contents

Introduction
Risks of innovation, risks of injury
New firms and the problem of social costs
Corporate strategies and consumers' loyalty
Engineering a mass product
A machine age aesthetic
The franchised car dealer and consumers' marketing dilemma
Automobiles and institutional change
Conclusion
Appendix : automobile dealer agreements and sales manager contracts, 1900-1914.

Topics

• 013572812

Trust and power : consumers, the modern corporation, and the making of the United States automobile market by Sally H. Clarke. ISBN 9780521868785. Published by Cambridge University Press in 2007. Publication and catalogue information, links to buy online and reader comments.