Social change, social problems and 21st century social marketing
Creating and framing the agenda
The structure of social problems
The role of social marketing
Setting priorities with social marketing
Beyond downstream interventions : influencing communities
Structural change : influencing lawmakers and regulators
Structural change : recruiting business allies
Recruiting allies in the media and the health-care communities
Repostioning social marketing for the 21st century.
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Social marketing in the 21st century by Alan R. Andreasen. ISBN 1412916348. Published by SAGE in 2006. Publication and catalogue information, links to buy online and reader comments.
