Rev. ed. of: High visibility / Irving Rein, Philip Kotler, Martin Stoller. 2nd ed. 1997.
Foundations of high visiblity marketing
The branding proposition
Commanding a high visibility premium
How the high visibility industry works
Distinguishing high visibility sectors and hierarchies
Who are the high visibility consumers
Strategies for achieving and sustaining
Strategies for marketing high visibility
Misconceptions of brand building
The four steps of brand transformation
Delivering the brand
Publicizing the brand
Sustaining the brand
Managing brand identity in an ever-changing marketplace.
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High visibility : transforming your personal and professional brand. ISBN 0071456805. Published by McGraw-Hill in 2006. Publication and catalogue information, links to buy online and reader comments.
