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The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview

Marty Neumeier

Publication Data

Title The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview
Author Marty Neumeier
Publisher New Riders
Publication date 2006
Publication location Berkeley, Calif.
Language English

Descriptive Notes

Previous ed. : 2003.

Topics

Brand name products
013301197

Catalogue Data

OBNB ID GBA581771
ISBN 10 0321348109
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.827

ISBD

P1008>Rev Rev ed.
P1053 194 p.
P1042 Includes bibliographical references and index.

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The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview by Marty Neumeier. ISBN 0321348109. Published by New Riders in 2006. Publication and catalogue information, links to buy online and reader comments.