Published simultaneously in Canada.
The case for doing at least some good
Corporate social initiatives : six options for doing good
Corporate cause promotions : increasing awareness and concern for social causes
Cause-related marketing : making contributions to causes based on product sales
Corporate social marketing : supporting behavior change campaigns
Corporate philanthropy : making a direct contribution to a cause
Community volunteering : employees donating their time and talents
Socially responsible business practices : discretionary business practices and investments to support causes
Twenty-five best practices for doing the most good for the company and the cause
A marketing approach to winning corporate funding and support for social initiatives : ten recommendations.
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Corporate social responsibility : doing the most good for your company and your cause by Philip Kotler. ISBN 0471476110. Published by Wiley in 2005. Publication and catalogue information, links to buy online and reader comments.
