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How industries evolve : principles for achieving and sustaining superior performance
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How industries evolve : principles for achieving and sustaining superior performance

Anita M. McGahan

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Contents

The nature of industry evolution
How change unfolds : The four trajectories
Assessing the nature and stage of evolution in an individual industry
Conforming to the rules of change within an industry
Creating a business-unit strategy that exploits the opportunities in industry evolution
Diversifying across businesses to capitalize on industry evolution
Epilogue : achieving and sustaining superior performance.

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How industries evolve : principles for achieving and sustaining superior performance by Anita M. McGahan. ISBN 1578518407. Published by Harvard Business School Press in 2004. Publication and catalogue information, links to buy online and reader comments.

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