Marketing research that won't break the bank : a practical guide to getting the information you need :: Alan R. Andreasen :: ISBN 0787964190 :: Jossey-Bass 2002 :: OBNB, the Open British National Bibliography

Publication Data

Title Marketing research that won't break the bank : a practical guide to getting the information you need
Author Alan R. Andreasen
Contributor Academy for Educational Development
Publisher Jossey-Bass
Publication date 2002
Publication location San Francisco
Language English

Descriptive Notes

"The second edition of Cheap but good marketing research.".
"Prepared with the assistance of the Academy for Educational Development.".

Topics

Marketing research

Catalogue Data

OBNB ID GBA304806
ISBN 10 0787964190
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.83

ISBD

P1008>1st 1st ed.
P1053 xxv, 277 p.
P1042 Includes bibliographical references (p. 261-268) and index.

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Marketing research that won't break the bank : a practical guide to getting the information you need by Alan R. Andreasen. ISBN 0787964190. Published by Jossey-Bass in 2002. Publication and catalogue information, links to buy online and reader comments.