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Effective television advertising : a study of 1000 commercials
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Effective television advertising : a study of 1000 commercials

David W. Stewart

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Bibliography: p167-171. _ Includes index.

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Effective television advertising : a study of 1000 commercials by David W. Stewart. ISBN 066911751X. Published by Lexington Books in 1986. Publication and catalogue information, links to buy online and reader comments.

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