Published on behalf of the Chartered Institute of Marketing.
Topics
Selling
Sales management
Catalogue Data
OBNB ID GB97Y1408
ISBN 10 0750631163
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.81
ISBD
P1053 ix,320p.
P1042 Includes bibliographies and index.
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The CIM handbook of selling and sales strategy. ISBN 0750631163. Published by Butterworth-Heinemann in 1997. Publication and catalogue information, links to buy online and reader comments.