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Direct marketing : a step-by-step guide to effective planning and targeting

Roddy Mullin

Publication Data

Title Direct marketing : a step-by-step guide to effective planning and targeting
Author Roddy Mullin
Publisher Kogan Page
Publication date 2002
Publication location London
Language English

Descriptive Notes

"In association with Marketing"_T.p.

Topics

Direct marketing

Catalogue Data

OBNB ID GBA1U7929
ISBN 10 0749436778
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.84

ISBD

P1053 xii, 180 p.

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Direct marketing : a step-by-step guide to effective planning and targeting by Roddy Mullin. ISBN 0749436778. Published by Kogan Page in 2002. Publication and catalogue information, links to buy online and reader comments.

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