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Marketing strategies : new approaches, new techniques

Publication Data

Title Marketing strategies : new approaches, new techniques
Contributor Malcolm McDonald
Publisher Pergamon
Publication date 1995
Publication location Oxford
Language English

Topics

Marketing research
Marketing

Catalogue Data

OBNB ID GB9585327
ISBN 10 0080425720
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1053 xiv, 278 p.
P1042 Includes bibliographical references and index.

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Marketing strategies : new approaches, new techniques. ISBN 0080425720. Published by Pergamon in 1995. Publication and catalogue information, links to buy online and reader comments.

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